PROGRAM
Extensive research into Australia's export performance suggests that too few manufacturers and service providers spend sufficient quality time in planning their Export Program prior to exporting. The Export Market Planning Program is designed specifically to address this problem.
The Program helps a firm establish its readiness for export and, in conjunction with AusIndustry, develops a practical Export Marketing Plan integrated with an overall Business Plan. The Program is tailored for new and experienced exporters.
Gary Copolov of Gold Medal Marketing Pty Ltd is licenced by AusIndustry to deliver the Export Market Planning Program.
What the Export Market Planning Program Provides
· An export diagnostic designed to test whether a company is ready to
export or, for experienced exporters, a review of current export operations.
· A strategic planning process designed for Management to ask the right
questions prior to exporting.
· Checklists and worksheets which form the basis of the Export Market
Plan.
· An Export Market Plan which guides export decisions and can be used
for presentation to the Board, financiers, staff, etc.
· An Export Market Planning Manual which can be used for future reference.
· The tailoring of the Export Market Planning Program to your needs,
and the facilitation of the planning process.
· A point of access to other AusIndustry services.
The Stages
The Export Market Development Program involves the following stages:
1. Export preparation workshop
2. Preliminary Market Research
3. Target Market selection
4. Strategy development
5. Writing the Export Market Plan
6. Implementation and follow-up
The Costs
The Export Market Development Program has three major cost components, being the cost of the Program, the cost of overseas Market Research, and the cost of your company's and management's input.
The Benefits
The benefits for both new and experienced exporters include:
· Bringing together the key decision makers of your company and focusing
their interests and commitment toward an International Marketing Program.
· Identifying what additional resources are required for long term export
success.
· Identifying the key strategies necessary to win market share from competitors.
· Serving as a performance guide as the Export Market Plan is implemented.
Financial Assistance
Qualified recipients may receive an AusIndustry subsidy of 50% of the total cost of the Program to a maximum of $12,000. Numerous other Government and Service financial subsidies are also available.
The Program is covered as a claimable expense for a grant under the Export
Market Development Grants (EMDG) Scheme.