A quick quiz to access your marketing skills and status.
2. BRAND CHARACTER WORKSHOPSATISFYING YOUR CUSTOMER'S "NEEDS"
IDENTIFYING AND SATISFYING YOUR CUSTOMER'S NEEDS
Motivators:
"There are two reasons why people buy things: The right reason and the
real reason". J.P. Moran. ("Right" = rational, "Real"
= emotional).
"People buy psychological satisfactions, not biological necessities."
Harry Woolf.
In order to identify and satisfy your customer's psychological needs, ask yourself
"What are your customer's "fears", "frustrations",
"concerns" and "desires?"
3. KEY PERFORMANCE INDICATORS (KPIs)
The following KPIs are recommended.
THE THREE (3) KEYS TO FUTURE SALES SUCCESS
1. Get more customers.
- See 1: Monthly "New" Customers.
2. Get your customers to spend more.
- See 2: Monthly "Average Sale".
3. Get your customers to be active and spend more often.
- See 3: Monthly "Buying" Customers.
- See 4: Monthly "Active" Customer Ratio.