Gold Medal Marketing Pty Ltd is a marketing consultancy which develops and implements winning Strategic Marketing Plans.
Gold Medal Marketing Provides a personal, interactive "one-on-one" service but which also outsources and utilises the expertise of specialist service providers as the specific circumstances of a project may require.
The modus operandi of Gold Medal Marketing is facilitative and educative in nature. This provides clients with "ownership" of their marketing plan, as well as a range of management and marketing tolls and skills which may be used on an ongoing "self-managed" basis. Clear and precise goals are defined. An "Agenda for Action" is developed, allocated responsibility and then implemented, reviewed and updated on a continuous basis. The consultancy assists management teams on an ongoing basis, to ensure that the documented and agreed plan is then achieved.
Gold Medal Marketing guarantees in writing that it will:
1. Resolve the documented marketing problems and issues.
(As documented at the outset of the project)
2. Provide strategies and directions to increase Sales, Income and Profits.
3. Reduce ineffective and inefficient marketing, sales and promotional activities.
Key Performance Indicators (KPIs) will be developed at the outset, in order to monitor progress towards the achievement of the documented objectives.
Gold Medal Marketing's success is evidenced by its awards, many and continued
client relationships, and the numerous referrals and recommendations by a variety
of businesses and government agencies. The Gold Medal Marketing Program is accredited
to achieve government funding via Business Victoria's Business Growth Initiative.
In effect, Gold Medal Marketing seeks to act as a de facto "in-house"
Marketing Manager, working closely with and supporting the management team on
a close and ongoing basis to achieve the client's marketing objectives.
Personal background:
Gary Copolov is a Marketing and Management Consultant and the Principal of Gold
Medal Marketing Pty Ltd. Gary is the author and presenter of the "Gold
Medal Marketing" Program, a five part program which identifies and solves
marketing problems, and develops practical strategies to increase sales and
profit success for both goods and service providers. He also has written "Winning
With the Web", a step-by-step Program to develop a Strategic Internet Marketing
Plan, which is guaranteed to show participants how to increase their sales and
profits.
Footwear, meat pies, kangaroo belts and Holden parts are only examples of his diverse experience. His clients are manufacturers, retailers, importers and exporters, and include co-operatives, franchises, and both public and private companies.
Gary was the founding Marketing Manager for AutObarn and an Advertising Account Director, handling major national accounts, before starting Gold Medal Marketing in 1993. He is a graduate from Monash University, where his studies included Law, Economics, Politics and Sociology.
Gary has won numerous National Sales and Marketing Awards, and is an accredited NIES (National Industry Extension Service) Consultant in Export Market and Strategic Planning. In addition to developing Strategic Marketing Plans, he sits on a number of Management teams, where he develops and "drives" the implementation of the "Gold Medal Marketing" Program and the achievement of winning results.
Previous Experience
Principal, Gold Medal Marketing Pty Ltd 1993-Current
Advertising Account Director, The Partnership
(A/c-Midas Australia) 1992-1993
General/Marketing Manager, AutObarn Pty Ltd 1986-1992
Qualifications
Bachelor of Arts, Monash University, 1979
Major studies: Law, Politics
Minor studies: Economics, Sociology
National Industry Extension Service (NIES) Accreditations
Strategic Design : 1995
Export Market Planning : 1995
National Awards
Australian Automotive Aftermarket Association - Excellence in Marketing Awards
1989 - Gold
1990 - Gold
1991 - Bronze
1992 - Gold
Achievement Awards
1991 - Ilana Accessories
1990 - Aunger Manufacturing, Echlin Australia, K & H Pty Ltd
1989 - Ilana Accessories, SAAS Manufacturing
Recent Clients and Referees
The Byron Links (Real Estate Property Development)
Craig Dawson - (03) 9827 6000
CRC Industries (Australia) Pty Ltd (Chemical Manufacturer)
Phil Mulligan - (02) 9634 2088
K&H Surface Technologies Pty Ltd (Chemical Manufacturer)
Ian Lidstone - (03) 9792 5927
L.W. Collins & Associates (Accountancy practice)
Ivan Azanello - (03) 9689 8600
Mulders (Retail Equestrian)
Victor Mulder - (03) 9571 7544
Naparts (Automotive parts importer/wholesaler)
John Toovey - (03) 9357 0266